WHBM Summer State of Mind

During my time with the White House Black Market team, we set out to reshape how the brand was seen. WHBM had long been known as the go-to destination for black-and-white workwear and dress styles—but we wanted to show that we offered so much more.

Our goal was to evolve the brand into a destination for polished, versatile fashion beyond just black and white. “Summer State of Mind” became the kickoff to this rebrand, setting the tone for the WHBM you see today.

As a Senior Designer, I partnered closely with the Senior Art Director and Copy Director to develop fresh creative concepts and messaging that elevated the brand. Together, we launched “Summer State of Mind,” introducing a wider range of colorways and styles—from casual and workwear to formal and everyday elevated pieces—showing the full spectrum of what WHBM has to offer.